Logos or appeal to logic means appealing to the audience`s sense of reason or logic. To use logos, the author makes clear and logical connections between ideas and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy. There should be no holes in reasoning, also known as logical errors, which are unclear or incorrect assumptions or connections between ideas. 2Logos: The author uses an amazing statistic to appeal to our intellect. Keep in mind that these three strategies can often overlap. This phrase is considered both a logo and an ethic because it quotes a reputable organization, so we know that the author is using credible sources. Women are also targeted by the tobacco industry, and tobacco companies continue to produce brands specifically for women. Marketing to women is dominated by themes such as social desirability, empowerment, and independence, conveyed by advertising with slim, attractive, and athletic role models.6,7 Pathos, or appealing to emotions, means convincing an audience by intentionally evoking certain emotions to make them feel the way the author wants them to feel. Writers make conscious language choices, use meaningful language, and use examples and stories that evoke emotions. Writers may desire a range of emotional responses, including sympathy, anger, frustration, or even amusement. The following three categories totaled approximately $7.13 billion and accounted for 93.4% of all cigarette manufacturers` marketing spending in 2019:1 This flashcard is intended to be used to study, query and learn new information. Many web-based screening questions are common questions typically seen in class, in assignments, quizzes, and tests.

Flashcards vary depending on the subject, questions, and age group. The cards are meant to be thought of as a digital memory card, as they appear double-sided, or rather hide the answer, so you have the opportunity to think about the question at hand and answer it in your head or on a piece of paper before revealing the correct answer to yourself or your study partner. Some questions include multiple-choice options to show you the options involved, and other questions contain only the questions and correct the answers. Just show the answer when you`re ready to review your work. Absolutely no fraud is acceptable. Report this announcement. The money that cigarette and smokeless tobacco manufacturers spent on U.S. tobacco companies in 2019. The three most promoted brands – Marlboro, Newport and Camel – were the favorite cigarette brands of middle and high school students in 2016.5 1Pathos: The author paints a vivid picture to evoke a feeling in the reader – sadness and pity for the abused animal. American middle school students` preferences for cigarette brands:5 Most people are able to drive a car without fully understanding how the car works. Making an argument is the same thing. Most of us try to convince people every day without understanding how persuasion works.

Learning to argue loudly allows us to communicate better and convince others to understand our points of view. The advertising and promotion of some tobacco products appears to be targeted at members of racial or minority communities. Ethos is used to convey the writer`s credibility and authority. When evaluating a text, the reader should know if the author is qualified to comment on that topic. The author can communicate his authority using credible sources; the choice of the appropriate language; evidence that they considered the issue fairly (by considering the counter-argument); the introduction of their own professional, academic or authorship qualifications; bring their own personal experiences on the subject; and use the correct grammar and syntax. Scientific evidence shows that tobacco company advertising and promotion encourages young people to start smoking.5 Imagine: a small dog is sitting in a dark, cold garage. Her hair is matted and dirty; He is thin and weak because he can go without food for days. There`s no water to drink, no one to give him love, and no blanket to keep him warm at night.1 While this scenario may be hard to imagine, it`s not uncommon in America today. According to the Humane Society of the United States, nearly 1,000,000 animals are abused or die each year.2 As a veterinarian with 30 years of experience, I have seen how even a single case of abuse can affect an animal for the rest of its life.3 As a society, we need to become more aware of this terrible problem and address this problem. Before the situation escalates. 3Ethos: The author establishes his own credibility by stating his profession and experience.> Ethos, pathos and logos are three strategies that are often used to try to convince a reader.

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